If, as McLuhan told us, the medium is the message, nothing better than filling our medium par excellence with messages. This is how we faced our first campaign for Envialia eight years ago. Our vision was to flood with optimistic messages all their fleet of vans and trucks. A campaign that had much impact and that, in the times of extreme crisis that we lived, was a new way of communication with a great popular acceptance. That was almost a decade ago and now it was time to reinvent that way both in terms of form and content.

We present #loadedwithoptimism, a campaign that continues to bet on positivity but this time focused on the day to day of Envialia. New messages with a new form that will soon cover all the roads and cities of this country.