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Catalan Lottery, Loteria de Catalunya, has trusted Garcia once more for the launching of its new product: Saint George Lottery. A new opportunity to strenghten the new communication code change and evolution initiated with last Christmas campaign.
The goal was clear: be more competitive and effective. This way La Grossa (the name of the lottery in Catalan) becomes an undeniable referent in the lottery market, showing a distinctive character and a proposal with a deep effect amongst the population of Catalonia. Goal accomplished!
We leave you with the new Saint George lottery campaign and also with a warning. If you are deeply in love, you better don’t play the video.
Loteria de Catalunya